Digital transformation: The O2 Story
For those of you who came to the 2017 B2B Marketing Leaders Forum back in September, you’ll be aware that O2 have achieved some amazing results from their digital transformation.
You’ll also know just how large an undertaking it was, and how many different challenges Paul Stevenson had to juggle and achieve to manage not just the technology, but the people and the processes at the heart of the business to really build lasting change at O2.
Finally, you’ll know that many of our Leaders were still in the middle of their journey and grappling with many of the same problems. Which explains why the audience had enough questions to keep Paul busy for a couple of hours if we hadn’t stopped them.
Luckily, Paul has agreed to come back and talk through some of the finer details of his four year programme and answer the burning questions you have about the role of a marketing leader in digital transformation.
Thursday 22 February
10am - 12pm
B2B Marketing HQ, 5th Floor, Clover House, 147-9 Farringdon Road, EC1R 3HN