Digital Transformation Training

How to drive change in your marketing and your business through customer-first innovation.

The fact is, digital transformation is no longer optional for marketing leaders.

This game-changing master-class is led by digital transformation expert Robert Thurner. 

Based on his deep industry experience and expertise, over 2 days Rob will take you step by step through the proven techniques and approaches that will empower you to lead digital transformation in your marketing and your business.

This immersive 2 day course will show you how to:

  • Identify barriers to digital change in your business 
  • Embrace a ‘test and learn’ mindset to overcome these challenges
  • Create a culture of collaboration in your business
  • Emulate disruptive businesses who innovate through rapid iterative prototyping
  • Create a ‘wish list’ of move-fast opportunities to hit the ground running with

Learn powerful new techniques you can apply immediately

Be prepared. These workshops are fast paced and highly interactive, with an emphasis on relevance and immediate application.

You’ll discover the powerful and hugely valuable techniques Rob has shared with brands including American Express, O2, PwC and Omnicom, to drive digital transformation.  

You’ll leave the 2 day programme with a bank of practical and deployable new skills and insights, including how to: 

  • ‘Fail fast’ in order to get a razor sharp competitive edge
  • Use short-cycle iterations to create ground-breaking customer experiences
  • Switch up to an ‘experimental mindset’ and become an innovator
  • Use new techniques and technologies to drive engagement and mass adoption.
  • Develop strategies for creating and delivering high-impact content plans
  • Accelerate awareness and drive more repeat usage of your products or services.
  •  Develop a powerful toolkit for understanding your customers
  • Use existing and real-time data to deliver more relevant and compelling CX

Who should attend?

  • C level execs
  • Leadership and development execs
  • Product and marketing execs
  • Startup entrepreneurs

For more information about this course, feel free to get in touch with our Training Manager melissa.leen@b2bmarketing.net 

Upcoming dates

11 Apr 2019, Thu
Time
9:30am to 5:00pm
Venue
Clover House
147-149, Farringdon Road
London
EC1R 3HN
United Kingdom
Need more information? Contact us

Trainer Biography

Rob Thurner
Burn The Sky
Founder and Managing Partner

Rob is a digital strategist and trainer specialising in Digital Transformation, Customer Journey Mapping, Agile Innovation, User Experience, Website Optimisation and Mobile Marketing. He works with global clients to develop the skills and capabilities their teams need to thrive in the digital age.

He is Founder and CEO at Burn The Sky, the digital strategy and training business serving clients like American Express, CVC Capital Partners, Faysal Bank, GSK, HSBC, John Lewis, O2, PwC and global agency networks Dentsu Aegis, Havas, Omnicom and WPP. In 2017, we trained over 2,000 people in 20 countries.

 

Where

B2B Marketing
Clover House, 147-149, Farringdon Road, London, EC1R 3HN, UK
Tel: 0207 014 4929