Customer engagement in the digital economy: The CMO perspective

August, 2016 | Webinar

What to expect

This webinar explores how companies can transform the way they engage customers for the digital economy. Listen and discover how to drive innovative customer experiences, based on an integrated approach to customer engagement across the customer life cycle.‚Äč

  • Respond to the challenges of convergence through digital transformation, centered around new models of customer engagement
  • Deliver personal customer experiences through marketing, sales and service, for a consistent and authentic customer journey
  • Harness the power of analytics to shape more valuable outcomes, while coping with ever-increasing data volumes


  • DATEAugust, 2016
  • COSTFree
  • STATUSPassed


Mukul Dixit
SAP Hybris Leader, Europe IBM Global Business Services
More info
Bernard Chung
Senior Director, CRM Solution Marketing SAP hybris
More info
Carolyn Heller Baird
Global Research Leader for Customer Experience and Design
More info