How to align your B2B content strategy with your customer personas and your sales pipeline

13th, July, 2017 | Webinar

The value of content can be measured in lots of different ways, and many organisations will have their own goals and ambitions for what they want content to achieve.

What to expect

The value of content can be measured in lots of different ways, and many organisations will have their own goals and ambitions for what they want content to achieve.

Some may use content to deliver new sales leads, improve customer satisfaction or enhance brand visibility. But for all the benefits content can bring, expressing the contribution it makes to a business in pounds and pence remains one of the biggest hurdles for B2B marketers.

Phil’s webinar will offer a step-by-step guide to building out your content strategy by highlighting the three key elements needed to feed your sales pipeline:

  • Buying cycle
  • Content map
  • Content personas

He'll also explore the importance of a content audit, and how to carry one out, and discuss what type of content works best at different stages of the sales cycle.

SUMMARY

  • DATE13th, July, 2017
  • TIME15:00 - 16:00
  • DURATION60 minutes
  • COSTFree
  • STATUSPassed

Presenter Biography

Phil McGuin Stickyeyes
Director of Demand Generation

Phil has over 20 years’ experience in online marketing and performance-based lead generation and has worked both client and agency side, including in the private sector as head of marketing for a B2B software provider.

More info