How to target marketing campaigns that resonate with real people

7th, December, 2016 | Webinar

This webinar from Oracle Marketing Cloud gives marketers a how-to guide for supercharging your segmentation, persona-driven communication and engagement.

What to expect

Unreliable targeting can end a conversation from the beginning, so don't let it. The first step in building any sustainable structure is to ensure a proper foundation. Think of your database as this foundation so it's crucial to get this right straight away.

Don't miss out on this webinar from Oracle Marketing Cloud and find out how to harness your database to support effective segmentation and targeting.

Join Rob Heerdegen, of OMC to discover how to:

  • Create persona-driven communications that power customer engagement
  • Build and implement marketing campaigns that resonate with real people
  • Extract laser targeted customer insights that deliver real value
  • Increase your conversion rate on your re-engagement campaigns through continual data cleansing tactics


  • DATE7th, December, 2016
  • TIME15:30 - 16:30
  • DURATION60 minutes
  • COSTFree
  • STATUSPassed

Presenter Biography

Rob Heerdegen
Rob Heerdegen Oracle Marketing Cloud
Global Manager, Customer Success
More info