How to target marketing campaigns that resonate with real people
This webinar from Oracle Marketing Cloud gives marketers a how-to guide for supercharging your segmentation, persona-driven communication and engagement.
What to expect
Unreliable targeting can end a conversation from the beginning, so don't let it. The first step in building any sustainable structure is to ensure a proper foundation. Think of your database as this foundation so it's crucial to get this right straight away.
Don't miss out on this webinar from Oracle Marketing Cloud and find out how to harness your database to support effective segmentation and targeting.
Join Rob Heerdegen, of OMC to discover how to:
- Create persona-driven communications that power customer engagement
- Build and implement marketing campaigns that resonate with real people
- Extract laser targeted customer insights that deliver real value
- Increase your conversion rate on your re-engagement campaigns through continual data cleansing tactics
DATE 7th, December, 2016
TIME 15:30 - 16:30
DURATION 60 minutes