Intro to Agile Marketing: Work faster and smarter by changing how you work
Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organisational processes?
It may be time to get Agile.
What to expect
More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns.
Whether your marketing organisation is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organisation can make the transition.
Attend this webinar and discover how to:
- Secure leadership buy-in to move to an Agile marketing methodology.
- Respond to market changes more quickly.
- Improve collaboration between departments and locations.
- Avoid daily distractions and stay focused on the right priorities.
DATE 5th, April, 2017
TIME 15:00 - 16:00
DURATION 60 minutes
Andrea Fryrear is an author, international speaker, and a leading authority on Agile marketing. She is the Founder and Chief Content Officer for Fox Content, an Agile content marketing agency and consultancy. You can also find her running TheAgileMarketer.net, a cutting edge community of marketers on the front lines of the Agile marketing transformation. She geeks out on all things Agile and content on Twitter @andreafryrear.
David Lesué has worked professionally as a graphic designer/art director/creative director/interaction/user experience designer for the last 15 years. He’s been an early adopter of Agile marketing for the Workfront creative team and is an expert on implementing just enough process to get the most out of his five-person creative team. In his spare time, he can be found designing t-shirts for his “collaborative clothing brand,” @statelytype on Instagram.