Webinar: How to align your marketing for smarter demand generation and stronger ROI

27th, January, 2016 | Webinar

B2B buying is becoming increasingly complex. The number of influencers, decision makers and stakeholders involved in the process is one driver of this. It’s further compounded by today’s multiplicity of marketing communications channels.

What to expect

How can you master these challenges to deliver real and continuous pipeline for your products and solutions? 

The secret is to align your approach to various channels, touchpoints and moments in time. Each interaction with your audience – be it customer, prospect or influencer - should be based on insight, tailored to the individual and deliver an impact. 

This is ‘smarter demand generation’.  It’s an approach that integrates data, technology, people and tactics. It leverages insight to improve targeting and messaging, and it’s optimised to deliver real, measurable impact to your pipeline. 

This webinar will outline practical tips on achieving smarter demand generation. It will enable you to:

  • Gain insights into the changing approach of B2B organisations when buying products/solutions.
  • Learn how to design and execute demand generation that delivers results in this new buying paradigm.
  • Encompass both digital and human interactions, aligning demand generation to the way buyers educate themselves, learn about solutions and ultimately select their vendors.
  • Understand the pitfalls to avoid.
  • Plan the steps needed to improve your own marketing and sales for smarter demand generation.


  • DATE27th, January, 2016
  • TIME15:00 - 15:45
  • DURATION45 minutes
  • COSTFree
  • STATUSPassed

Presenter Biography

Alex Gill
Alex Gill Harte Hanks
Senior director

With more than 15 years’ experience in B2B marketing, Alex designs strategies and solutions for leading brands. B2B demand generation and channel marketing are a specialism, from partner recruitment and channel enablement to integrated channel programs.

Alex is an expert in SiriusDecisions B2B methodologies. He uses them as a platform for the architecture of complex demand generation, channel and teleservices programs which create smarter, impactful customer interactions, with a clear focus on ROI.

More info