Webinar: Marketing automation – are we there yet?

29th, October, 2015 | Webinar

This webinar will look at where we are today, what is still to do and how human interaction can help fill the gaps in realising the full potential of marketing automation.

What to expect

Since it was heralded as ‘the next big thing’, the pros and cons of marketing automation (MA) have been debated at length. Data available suggests adoption rates have increased significantly: a recent study found that in 2014 there were nearly 11 times more B2B organisations using MA solutions than 2011.

However, small to medium sized organisations have been notably slower on the uptake. Just three per cent of organisations turning over less than $5m and only five per cent turning over $5-$20m have adopted an MA platform.

Tune in to this webinar and you will learn:

How far we have come and how far is still to go in harnessing the power of marketing automation.
How companies can effectively bring together various strands of activities to allow marketing to drive more sales leads. 
How human interaction can help fill the gaps in realising the full potential of marketing automation.

 

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SUMMARY

  • DATE29th, October, 2015
  • TIME15:00 - 15:45
  • DURATION45 minutes
  • COSTFree
  • STATUSPassed