Webinar: The modern marketing essentials guide to content marketing

12th, April, 2016 | Webinar

What to expect

There is a lot of information out there to help marketers do their jobs better. Content marketing is one of the key tactical forces behind engaging the customer, and is therefore a particularly hot topic.  

This webinar is focused on content marketing, but specifically the three core areas of the discipline that marketers can benefit from learning more about – regardless of where you are on your journey. 
By attending the webinar you’ll learn: 

  • How to develop a balanced content marketing plan to support your most significant business objectives.
  • How to mine sources of inspiration to help create meaningful content.
  • How to maximise existing content to create additional assets.
  • Content calendar best practices.
  • Ways to get to know your content comrades within your organisation.
  • The idea behind ‘content as data’ (and other must-have content marketing metrics).


  • DATE12th, April, 2016
  • TIME15:30 - 16:15
  • DURATION45 minutes
  • COSTFree
  • STATUSPassed

Presenter Biography

Sylvia Jensen
Sylvia Jensen Oracle Marketing Cloud
senior director EMEA marketing
More info