Webinar: Successful online marketing = community building

26th, May, 2016 | Webinar

What to expect

Marketers are ignoring one of the most fundamental customer needs: community. Hundreds of millions pounds have been spent on customer centricity and understanding the persona to the nth degree in order to provide 'killer customer insight'. But we have all been blind to one of the most fundamental needs in human life that only comes second to food and shelter: the need to belong. 

The stuff of the human condition is to belong, to make meaning, feel secure, have order within chaos and create identity. Marketers ignore these constituent building blocks of humanity at their peril. 

This webinar will explain what a branded community is, why it is fundamental for marketing now and in the future, and how to build one for your organisation. 

By attending this webinar you will learn:

  • A strategy to create a raving community to ensure your content isn't tuned out. 
  • How to stop competing on a commodity basis and create an uncontested market space
  • How IBM increased its actual value and perceived value by creating content based on community values. 



  • DATE26th, May, 2016
  • TIME15:00 - 15:45
  • DURATION45 minutes
  • COSTFree
  • STATUSPassed

Presenter Biography

Nathan Anibaba Tomorrow People
head of business development
More info