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Webinar: Twenty reasons why B2B loves account-based marketing

13th, January, 2016 | Webinar

The last few years have seen a dramatic increase in the awareness of account-based marketing. Wanting to know how this is impacting B2B marketers, Demandbase recently teamed up with Demand Metric to conduct a research study on account-based marketing adoption and usage among B2B marketing companies.

What to expect

This webinar will showcase more than 20 key findings on the latest trends in adoption, readiness, and business impact of ABM. You’ll also walk away with steps you need to take to successfully execute an ABM strategy.

In this webinar, you’ll learn:

  • Adoption rates for ABM within B2B organisations.
  • Which types of companies are adopting ABM.
  • How ABM impacts your business.
  • Key steps in how to adopt and get started with an ABM strategy.


  • DATE13th, January, 2016
  • TIME15:00 - 15:45
  • DURATION45 minutes
  • COSTFree
  • STATUSPassed


Phil Hollrah
Phil Hollrah Demandbase
Vice president of product marketing

Phil Hollrah has spent his 20 year career specialising in both B2C and B2B marketing. He has a proven track record of developing strategic plans and marketing programmes that drive new business, expand revenue, and build brands. As vice president of product marketing, Phil is responsible for go-to-market strategies, sales enablement, messaging and positioning for Demandbase's B2B Marketing Cloud.

Phil began his career in CPG brand management roles, has spent the past 15 years working for high growth ad tech and software companies and is a pioneer in online audience targeting.

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John Dering
John Dering Demandbase
Director, marketing programmes

As director of marketing programmes for Demandbase, Mr. Dering, is responsible for the strategic and tactical execution of demand generation programmes. Over the past decade, John has refined his marketing expertise while holding positions in marketing, sales leadership and sales with StrongView Systems, and as well as not-for-profit organisations such as John holds a degree in business administration from the University of Denver with a concentration in marketing.

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