The B2B Marketing Awards

B2B Awards 2019 winners

800 of the most wanted in B2B took their place at the B2B Marketing Awards 2019.

The juggernauts of B2B battled it out to be the best at The Exhibition in London on 28 November. Those that attended the black-tie ceremony witnessed incredible talent, inspired campaigns and the people who are changing the face of B2B. 

Winners!

Take a look at the Mavericks of B2B, those titans of marketing that snatched the trophies.

Download the 2019 winners pdf

Awards 2019 winners

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The B2B Marketing Awards 2019 winners

Category 1. Best multi-channel campaign

Gold: 'Mitie's connected workspace' by Mitie

Silver: 'Odd is good' for Kent Reliance for Intermediaries by TeamSpirit

Category 2. Best use of direct mail

Gold: 'The art of destruction' for Shred-it by Really B2B

Silver: 'Lab-X direct mail campaign' for Hitachi High Tech-Analytical Science by Miramar

Bronze: 'Take care of the credit for a successful 2019' for ICIS by Perq Studio

Category 3. Best use of live-event marketing

Gold: 'Transport hackathon' by Fujitsu

Silver: 'Atmosphere' 18 EMEA' for Aruba, a Hewlett Packard Enterprise company by Quintessential Promotions

Bronze: 'Kaleidoscope' by Accenture

Category 4. Best use of public relations

Gold: 'Tudder or 'Tinder for cows" for Hectare Agritech by Octopus Group

Silver: 'The Invisibles' for Experian by Weber Shandwick

Bronze: 'The data literacy project' for Qlik by Brands2Life

Category 5. Best use of creative

Gold: 'Code and response' by IBM Originals

Silver: 'The profit Hunter' for Embraer by Gravity Global

Bronze: 'XBOXER Hybrid product launch' for Nuaire by Lesniak Swann

Category 6. Best use of digital techniques or technologies

Gold: 'The Safetug 360 experience' for Trelleborg Marine & Infrastructure by Stein IAS

Silver: 'The profit hunter' for Embraer by Gravity Global

Bronze: 'Winning cloud migration' for DXC Technology/Oracle Corporation by Alias Partners

Category 7. Best use of social media or influencer marketing 

Gold: 'Engaging industry influencers with Hep2O' for Wavin UK/Hep2O by Tangerine Communications

Silver: 'The 7 strengths of stone: Test series' for Rockwool by True

Bronze: 'Always-on demand generation social campaign' for HERE Technologies by Twogether

Category 8. Best use of content marketing 

Gold:  Walk in their shoes – Johnny’s story by CACI

Silver: ' The profit hunter' for Embraer by Gravity Global

Bronze: 'Power of Trent' for Rolls-Royce by Ogilvy UK

Category 9. Best digital customer experience initiative

Gold: ‘PwC CFO Quest Programme 2019’ by PwC

Silver: ‘Swipe to the cloud’ for Oracle Corporation by MOI Global

Bronze: ‘The work/life lounge’ for American Express by We're Magnetic

Category 10: Best use of customer insight

Gold: ‘Power of Trent’ for Rolls-Royce by Ogilvy UK

Category 11: Best use of thought leadership

Gold: ‘The global talent crunch’ for Korn Ferry by Man Bites Dog

Silver: ‘Revealing the true cost of financial crime’ by Refinitiv

Bronze: ‘Thought leadership across the Oxford-Cambridge arc’ by Bidwells

Category 12: Best limited-budget campaign

Gold: ‘Tudder 'Tinder for cows" for Hectare Agritech by Octopus Group

Category 13: Most commercially successful campaign

Gold: ‘Talk to us’ for ABB Food and Beverage by Agency Inc

Silver: ‘The currency of cyber trust’ by Atos

Bronze: ‘A merry corporate Christmas’ for M&S Corporate Gifts by Really B2B

Category 14: Best integration of sales and marketing

Gold: ‘Winning new business through deal-based marketing’ by Atos

Silver: ‘See the road ahead’ for CenturyLink by MOI Global

Category 15: Best channel marketing initiative

Gold: ‘Changing the channel mindset from selling devices and minutes to business solutions’ for Samsung Electronics America by OneGTM

Silver: ‘Lenovo ThinkPad. It's the business.’ for Lenovo by April Six

Bronze: ‘Channel account-based marketing – CABM’ for Sage by Sherpa

Category 16: Best SME-targeted campaign

Gold: ‘Tudder 'Tinder for cows’’ for Hectare Agritech by Octopus Group

Silver: ‘See Commvault from a new perspective’ for Commvault by CMS Distribution

Category 17: Best corporate decision-maker-targeted campaign

Gold: ‘One-to-one ABM: Getting personal with the world's biggest vehicle manufacturers’ for Masternaut by Digital Radish

Silver: ‘EY robots’ for EY by Ogilvy UK

Bronze: ‘A merry corporate Christmas’ for M&S Corporate Gifts by Really B2B

Category 18: Best employee engagement programme

Gold: ‘Earth Day 2018’ for VMware by AHA

Category 19: Best international campaign

Gold: ‘The profit hunter’ for Embraer by Gravity Global

Silver: ‘The global talent crunch’ for Korn Ferry by Man Bites Dog

Category 20: Best use of account-based marketing

Gold: ‘Winning new business through deal-based marketing’ by Atos

Silver: ‘ABM programme’ for O2 Business by The Marketing Practice

Bronze: ‘Global 1:1 strategic ABM programme’ for Hitachi Vantara by twogether

Category 21: Best brand initiative

Gold: ‘Södra Wood UK’ for Södra Wood UK by Clear B2B

Silver: ‘The 7 strengths of stone: Test series’ for Rockwool by True 

Category 22: Best product launch campaign

Gold: ‘XBOXER Hybrid product launch’ for Nuaire by Lesniak Swann

Silver: ‘ABB AAPT – Control your future, transform theirs’ for ABB by Agency Inc

Bronze: ‘Creating reality capture’ for Leica Geosystems by The Think Tank

Category 23: Best lead generation or nurturing campaign

Gold: ‘Digital bank of the future’ for Oracle Corporation by MOI Global

Silver: ‘Sage 200cloud lead generation campaign’ for Sage by Gravity Global

Category 24: Best customer engagement initiative

Gold: ‘The Cisco Gateway’ by Cisco

Category 25: B2B marketing team of the year

Gold: Perkbox

Silver: PwC

Category 26: B2B marketer of the year

Gold: Gemma Davies, director, global ABM strategy, ServiceNow

Category 27: B2B PR agency of the year

Gold: Brands2Life

Category 28: B2B marketing communications agency of the year

Gold: twogether

Silver: Gravity Global

Grand Prix campaign of the year

Winner: ‘Tudder 'Tinder for cows'’ for Hectare Agritech by Octopus Group