The B2B Marketing Awards 2019

Guidelines and categories

Take a look at the guidelines for submissions pack which should give you all the information on your 2019 submissions, category details, processes and much more.

Download here

The B2B Marketing Awards 2019 Categories

A. Campaign media and mechanics

  • Category 1: Best multichannel campaign
  • Category 2: Best use of direct mail
  • Category 3: Best use of live-event marketing
  • Category 4: Best use of public relations
  • Category 5: Best use of creative
  • Category 6: Best use of digital techniques or technologies
  • Category 7: Best use of social media or influencer marketing
  • Category 8: Best use of content marketing
  • Category 9: Best customer experience (CX) initiative

B. Planning and strategy

  • Category 10: Best use of customer insight
  • Category 11: Best use of thought leadership
  • Category 12: Best limited-budget campaign
  • Category 13: Most commercially successful campaign
  • Category 14: Best integration of sales and marketing

C. Target audiences

  • Category 15: Best channel marketing initiative
  • Category 16: Best SME-targeted campaign
  • Category 17: Best corporate decision-maker targeted campaign
  • Category 18: Best employee engagement programme
  • Category 19: Best international campaign
  • Category 20: Best use of account-based marketing

D. Aims and objectives

  • Category 21: Best brand initiative
  • Category 22: Best product launch campaign
  • Category 23: Best lead generation or nurturing campaign
  • Category 24: Best customer engagement initiative

E. Practitioner, supplier, and agency 

  • Category 25: B2B marketing team of the year
  • Category 26: B2B marketer of the year
  • Category 27: B2B PR agency of the year
  • Category 28: B2B marketing communications agency of the year
  • Category 29: Grand Prix