The B2B Marketing Awards
Winners case studies
Category 1: Best multichannel campaign
Category 2: Best use of direct mail
Category 10: Best use of customer insight
‘The world's first’ for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B
Category 3: Best use of live-event marketing
‘Now at work’ by ServiceNow
Category 4: Best public relations campaign
‘Food fight’ for Flipdish, by Fight or Flight
Category 5: Best use of creative
‘Pioneering the IntelligentEngine’ for Rolls-Royce, by Ogilvy
Category 6: Best use of digital techniques or technologies
‘The profit hunter’ by Gravity Global
Category 7: Best use of social media or influencer marketing
Category 16: Best SME-targeted campaign
‘Ask the expert’ by Intuit
Category 8: Best use of content marketing
‘Sustainability at the core’ by DigiPlex
Category 9: Best customer experience (CX) initiative
‘Connected customer growth engine’ for ServiceNow, by The Crocodile
Category 11: Best use of thought leadership
Category 12: Best limited-budget campaign
‘Radical regeneration manifesto’ by Bidwells
Category 13: Most commercially successful campaign
Category 17: Best corporate decision-maker-targeted campaign
Category 23: Best lead generation or nurturing campaign
‘Be unforgettable’ for M&S Corporate Gifts, by Really B2B
Category 14: Best sales enablement initiative
‘Backup. Move forward.’ for Veeam Software, by Digital Radish
Category 15: Best channel marketing initiative
‘Lenovo LEAP’ for Lenovo, by Motivforce
Category 18: Best employee engagement programme
‘Preventing a landslide: Steering employee engagement through a market crash with real-time data’ by DNV GL
Category 19: Best international campaign
‘ASEAN campaign – Connecting businesses to where the growth is’ for HSBC, by Grey Advertising Hong Kong Limited + PHD Media
Category 20: Best use of account-based marketing
‘HP Apollo’ for HP, by Transmission
Category 21: Best brand initiative
‘Superhuman’ for MAN Truck & Bus UK, by Gravity Global
Category 22: Best product launch campaign
Grand Prix winner
‘Dukes of Chippingdom’ for Lamb Weston / Meijer, by Art of the Possible Agency
Category 24: Best customer engagement initiative
‘Get retail ready, responsibly’ by Auto Trader
Category 25: B2B marketing team of the year
PWC: A marketing methodology to transform how we work together
Category 26: B2B Marketer of the year
Kate Owen, director of GTM, industry and account-based marketing
Category 27: B2B PR agency of the year
Infinite Global
Category 28: B2B marketing communications agency of the year
Find out how Transmission won.
