The B2B Marketing Awards

Winners case studies

Category 1: Best multichannel campaign

Category 2: Best use of direct mail 

Category 10: Best use of customer insight

‘The world's first’ for Kettyle Irish Foods (part of the Linden Food Group), by Really B2B

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case study really b2b

Category 3: Best use of live-event marketing

‘Now at work’ by ServiceNow

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aWARDS

Category 4: Best public relations campaign

‘Food fight’ for Flipdish, by Fight or Flight

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food fight

Category 5: Best use of creative

‘Pioneering the IntelligentEngine’ for Rolls-Royce, by Ogilvy

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rolls royce

Category 6: Best use of digital techniques or technologies

‘The profit hunter’ by Gravity Global

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embrayer

Category 7: Best use of social media or influencer marketing

Category 16: Best SME-targeted campaign

‘Ask the expert’ by Intuit

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intuit

Category 8: Best use of content marketing

‘Sustainability at the core’ by DigiPlex

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digiplex

Category 9: Best customer experience (CX) initiative

‘Connected customer growth engine’ for ServiceNow, by The Crocodile

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The Croc

Category 11: Best use of thought leadership

Category 12: Best limited-budget campaign

‘Radical regeneration manifesto’ by Bidwells

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bidswell

Category 13: Most commercially successful campaign

Category 17: Best corporate decision-maker-targeted campaign

Category 23: Best lead generation or nurturing campaign

‘Be unforgettable’ for M&S Corporate Gifts, by Really B2B

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M&S Award

Category 14: Best sales enablement initiative

‘Backup. Move forward.’ for Veeam Software, by Digital Radish

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Veeam

Category 15: Best channel marketing initiative

‘Lenovo LEAP’ for Lenovo, by Motivforce

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Lenovo

Category 18: Best employee engagement programme

‘Preventing a landslide: Steering employee engagement through a market crash with real-time data’ by DNV GL

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DNV GL

Category 19: Best international campaign

‘ASEAN campaign – Connecting businesses to where the growth is’ for HSBC, by Grey Advertising Hong Kong Limited + PHD Media

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HSBC

Category 20: Best use of account-based marketing

 ‘HP Apollo’ for HP, by Transmission

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HP Apollo

Category 21: Best brand initiative

‘Superhuman’ for MAN Truck & Bus UK, by Gravity Global

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Superhuman

Category 22: Best product launch campaign

Grand Prix winner

‘Dukes of Chippingdom’ for Lamb Weston / Meijer, by Art of the Possible Agency

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Dukes of Chippingdom

Category 24: Best customer engagement initiative

‘Get retail ready, responsibly’ by Auto Trader

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AutoTrader

Category 25: B2B marketing team of the year

PWC: A marketing methodology to transform how we work together

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PWC

Category 26: B2B Marketer of the year

Kate Owen, director of GTM, industry and account-based marketing

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Kate Owen

Category 27: B2B PR agency of the year

Infinite Global

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Infinite Global

Category 28: B2B marketing communications agency of the year

Find out how Transmission won.

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Transmission