B2B Marketing Ignite USA 2020 On-Demand

Ignite USA 2020

Ignite USA Gold Pass breakout sessions

Across 4 focused breakout tracks, these Ignite USA on-demand sessions are free to view and share with your colleagues and team.

You'll just be asked to login or register as a free B2B Marketing member to get access (it takes seconds).

These practical sessions focus on 4 crucial routes to success for B2B marketers:

  • Account-Based Marketing
  • Engagement
  • Martech
  • Leadership and Stratgey

Breakout track: Account-Based Marketing

Accelerating your ABM success with buyer insights. Speaker: Martin Simcock, CEO, Enigma Marketing Services

ABM for Enterprise: How Baker Hughes went from ABM rookie to ABM powerhouse in under 12 months (+ 1000% ROI!).
Speakers: Thad Kahlow. CEO, BusinessOnline. Ryan Almond. Global ABM Leader, Baker Hughes

How do you do ABM when your target contacts are all working from home? Speaker: Ben Goldman, CRO & Co-Founder, 180byTwo

Next-level ABM: From good to great. Speaker: Meredith Fuller, Managing Director, Buyer Engagement, Quarry

ABM at Scale: Strategies for development and implementation with limited resources. Speaker: Margaret Anna Eliot, Sr. Director of Marketing, PureB2B


Breakout track: Martech

Empty vessel or fully loaded: How ‘Ideas with Value’ make martech matter more Speaker. Tom Stein, Chairman and Chief Client Officer, Stein IAS

How your tech stack can produce ROI and unleash B2B business growth. Speaker: Rob White, Senior Brand Manager, Whirlpool Corporation

Mastering your segmentation strategy. Speakers: Kirsty Dawe, Managing Director, Webeo

How to Re-Power Your MarTech Stack & Strategy. Speaker: Scott Vaughan, Chief Growth Officer, Integrate


Breakout track: Engagement

Engage to convert: How to use intelligent Virtual Assistants to find more sales-ready leads. Speaker: Amanda DePaul, Sr. Director Demand Generation and Integrated Marketing, Conversica

‘Build a better mousetrap’: How to make your website work harder. Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Vital benchmark stats for B2B marketers. Speaker: Chris Wilson, Managing Partner, Earnezt

The Brand Stand: How to balance your brand purpose. Speaker: Jill Dudones, Head of Strategy, Omobono


Breakout track: Leadership and Strategy

How Mister Rogers makes us better leaders in the world of B2B. Speaker: Scott Trobaugh, Vice President, Executive Creative Director, Godfrey

Assembling the right team to navigate turbulent times and bring your vision to life. Speaker: Amanda Callahan, VP Client Services, LoSasso Integrated Marketing

Using Thought Leadership to Influence Buyers and Drive Purchasing Behaviors. Speaker: Joe Kingsbury, U.S. Managing Director, B2B, Edelman

Revenue and reputation – building a strong short AND long game. Speaker: David Hayes, VP of Client Growth, The Marketing Practice