The B2B Marketing People Awards

2017 Judges

Sharon Weise-Nesbeth
Senior Global Marketing Manager

Responsible for leading Global marketing strategy and planning for Global Liquidity and Cash Management at HSBC.

A seasoned professional with marketing and media experience across both agency and financial services designing and implementing global strategic marketing activities for multiple business lines and sectors across geographies mapped against client needs and priorities.

Prior to joining HSBC, Sharon held a number of senior marketing positions, including J.P. Morgan and SunGard.

Lynn Harris ACII
Marketing Director – Commercial Risk Solutions and Global Risk Solutions
RSA Insurance 

Lynn is the UK commercial marketing director at RSA Insurance.  

Her vast experience in proposition development means that she has a passion for putting the customer first.  This is seen in action with her multi-functional marketing team where everything starts with customer-led insight.  ACII qualified, Lynn has over 25 years’ experience in a variety of roles within the insurance industry.  She has sat on both sides of the B2B fence having worked for insurers and brokers.  This varied expertise brings added value and a unique perspective for both, her team and customers, producing results driven, memorable and engaging deliverables.

Robert Nicholson
Global Director
Products Marketing

Robert Nicholson is Global Director of Marketing with over 10 years of B2B experience. His background covers work in professional services, technology and eCommerce. From the day-to-day operations of SEO, PPC and Social to the high level strategy of developing the marketing technology stack, Robert has worked across the full marketing mix. At Korn Ferry, he is responsible for the creation and delivery of the marketing strategy for the Products business.

Amanda Macdonald
Head of Marketing, EMEA

Amanda currently heads up the EMEA marketing team for Panduit, having joined in 2013 and is responsible for creating and implementing the marketing plans based on the global marketing strategy.

She brings over 20 years’ experience from the B2B technology sector ranging from heading up marketing departments, setting strategy, planning, data analysis, channel development, event management and project management. Prior to joining Panduit, Amanda headed up the channel marketing team at Polycom and spent over 8 years at Intel corporation working in a variety of positions, which has helped develop her skills as a highly experienced B2B marketer.  

Toby West 
Strategic marketing consultant

Over his nearly 17 years in B2B and technology marketing, Toby has marketed and managed some of the world’s largest fintech brands. Today, he leads the marketing, communications and product management for innovative new tech disruptor TruRating. Prior to this, he was Global Head of Proposition Marketing for Thomson Reuters Financial, and before that Head of Marketing for SunGard’s Capital Markets business.

Heidi Taylor
Managing Director
HeidiTaylor Marketing

Heidi is an award-winning senior marketing strategist with 25 years' experience of developing and delivering powerful multi-channel, multi-format marketing programmes and campaigns that enable with their customers, creating impact and differentitation.

In February 2014 she won 2 awards in the Chartered Institute of Marketing’s prestigious annual Marketing Excellence Awards – the coveted overall Marketer of the Year as well as the Professional Services Campaign of the Year.

Heidi is a member of the B2B Marketing Leaders Forum and the Business Marketing Collective, industry bodies driving the development of B2B marketing across the UK and Europe.

Iulia Balan
Managing Director of strategic marketing and client experience
State Street Bank & Trust

Iulia Balan has twelve years of international B2B marketing experience, nine of which have been in major financial services organisations.

In 2009 she joined ING Commercial Banking in Amsterdam, where she led the launch of major marketing and communications campaigns across Europe.

Iulia moved to London to join State Street Bank in 2011 and she has played a key role in bringing sales and marketing closer together. She also created a framework for the delivery of award winning marketing programmes and campaigns globally, including the Most Innovative Product Award by CorpComms Magazine for State Street’s ClientView tool – an iPad app meant to help client-facing teams to get a better understanding of client needs.

Iulia Balan is currently managing director of marketing and client experience, responsible for State Street’s client sector marketing strategy and leading the company’s first client experience programme based on net promoter score methodology. The latter resulted in a 26 point increase in NPS after the first 12 months.

Iulia has just completed an Executive MBA with Imperial College Business School. 

Sarah (Wood) Donnelly
Strategic Marketing & Communications Leader

Sarah is a talented marketing and business development professional with over 18 years' experience in global organizations. She works with companies to develop strategic marketing plans, excelling at influencing and inspiring teams to adopt the best possible marketing techniques for their business maturity, to maximize results. Experience of delivering a portfolio of successful campaigns in marketing, business development, client relationship management and communications which are evidenced by measurable results.