B2B Conference 2016 CXcellence London

B2B Conference 2016 CXcellence London

United Kingdom

If you missed out, check out our 'best bits from the day' presentation.


What the event was about?

Today’s demanding and empowered business buyers are challenging you to deliver stand-out, brand-defining customer experience.

Providing an excellent customer experience is no longer optional for B2B brands – it’s a commercial necessity, and fundamental for marketing and business success.

But the practical realities of aligning every customer touch point in a seamless, flawless journey can seem insurmountable for B2B marketers.

  • So what are the B2B brands getting CX right doing differently?
  • How have they overcome the challenges of their infrastructure to deliver B2C levels of customer experience management?
  • How can you manage CX to ramp up your customer value, loyalty and advocacy and deliver business-changing results to the board?
  • And how the transformational new technologies will change customer behavior and expectation in the future?

This uniquely combined practical and visionary one-day conference provided insight, inspiration, plus real-world B2B examples and actionable guidance for transforming the way you manage customer experience to deliver measurable business success.

Join the discussion on Twitter @MarketingB2B using #CXB2B.

Event Information

Date: Thursday 3 November

Time: 08:00 - 19:00

Where: etc.venues, 155 Bishopsgate, Liverpool Street, EC2M 3YD

Tel: 020 3735 4400




“The B2B CXcellence conference was a thoroughly enjoyable day.  The venue and catering were outstanding and the day was full of thought provoking and interesting seminars that will definitely help us to continue to build our CX strategy.  Looking forward to the next one!” 

Rachael Marking, head of marketing

“We had a brilliant time at CXcellence 2016. An impressively knowledgeable line up of speakers, focused on delivering genuinely useful practical advice on supercharging business’ customer experience. It was a highly useful, interesting and busy event with a great standard of delegates. We’ll definitely be back next year.”

Matt Henkes, marketing, PR and digital content manager
Bray Leino

"1st conference I've been to where the content is bang on & the presenters are ALL likeable. Well done @MarketingB2B great event"

Kirsty Collin, senior customer survey manager

"Superb day @MarketingB2B conference. So many notes taken, so many ideas, so many trips to the popcorn stand."

Russell Powell, marketing manager

"I found the day extremely interesting, relevant and though provoking and it should be useful in building my business case to prioritise CX in my organisation."

Emma Dent, Service Excellence Manager