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Get Stacked 2020 on-demand

Get Stacked 2020 sessions

Keynote stream

The Keynote stream at Get Stacked 2020 was full of some of the most interesting, experienced and at times controversial experts in the martech space. Check out what they had to say at Get Stacked 2020.

 

Day 1

Sort the wheat from the chaff to unlock your tech stack value

Our new report on martech adoption by B2B marketers has produced some startling data. Based on a survey of 300 B2B marketers, the report findings show high levels of frustration among the practitioners and highlight a ton of issues with technology deployment, resource management, and the behaviour of the vendors themselves.

Joel Harrison, editor-in-chief, B2B Marketing; Peter O’Neill, lead analyst, B2B Marketing; and Shane Redding, consultant, and trainer, B2B Marketing

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Peter o'neil

How to engage your audience remotely

The situation has changed over-night and marketers need to adjust and adapt how they manage teams, speak to customers and set the tone for their brand.

Peter Bell, commercial marketing director, EMEA, Adobe

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Peter Bell

Breaking down the BS: Optimising your tech stack

The martech industry is oversaturated with thousands of solutions – making it overwhelming to decide which solutions are best for your business, resulting in an overcomplicated tech stack.

Ed Nevraumont, author and CMO, Warburg Pincus 

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ed nev

Day 2

Industry leader, digital laggard: A B2B digital transformation success story

When you're an industry leader, but digital laggard, you have two MarTech choices: play catch up or leapfrog the competition. Sunstar Europe, the oral health leader in interdental cleaning products, chose to leap-frog. 

Kelly Hungerford, director of digital transformation, Sunstar Globa

Kelly hungerford

Marketing orchestration: How to re-power your tech stack

We’re at an inflexion point in B2B marketing and in MarTech. The first-generation approach to “Modern Marketing” ­– powered by a collection of tools affectionately called your “MarTech Stack” - is running out of steam, piling up debt every day.

Nigel Arthur, VP growth, EMEA, Integrate

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Nigel Arthur

Slowing down to speed up

Technology has radically transformed the marketing landscape with the pursuit of data-driven, multi-channel, automated, audience-driven programs. 

Dr Chris Boorman, marketing leader EMEA and APAC, Forcepoint

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Chris Boorman