Get Stacked 2020 on-demand
The Keynote stream at Get Stacked 2020 was full of some of the most interesting, experienced and at times controversial experts in the martech space. Check out what they had to say at Get Stacked 2020.
Our new report on martech adoption by B2B marketers has produced some startling data. Based on a survey of 300 B2B marketers, the report findings show high levels of frustration among the practitioners and highlight a ton of issues with technology deployment, resource management, and the behaviour of the vendors themselves.
Joel Harrison, editor-in-chief, B2B Marketing; Peter O’Neill, lead analyst, B2B Marketing; and Shane Redding, consultant, and trainer, B2B Marketing
Industry leader, digital laggard: A B2B digital transformation success story
When you're an industry leader, but digital laggard, you have two MarTech choices: play catch up or leapfrog the competition. Sunstar Europe, the oral health leader in interdental cleaning products, chose to leap-frog.
Kelly Hungerford, director of digital transformation, Sunstar Globa
We’re at an inflexion point in B2B marketing and in MarTech. The first-generation approach to “Modern Marketing” – powered by a collection of tools affectionately called your “MarTech Stack” - is running out of steam, piling up debt every day.
Nigel Arthur, VP growth, EMEA, Integrate