How to make marketing that performs, and prove it.

For B2B Leaders looking to proactively prove their worth to the top table
Exclusively for senior marketers at B2B brands.

Places are strictly limited so sign up now to ensure you don't miss out. 

Please note that all registrations are subject to review to ensure that all attendees are suitable for this event. 

 

How to make marketing that performs, and prove it.

United Kingdom

B2B marketing is getting tougher, and we all know it. 

Not only are the techniques, channels and messages we've used previously becoming less effective, but the expectations and demands on us are rising, as clearly delivering and demonstrating ROI is essential for CMOs at leading B2B organisations.

Yet the necessary omnichannel approach required in modern B2B marketing means that meaningful metrics are often difficult to attribute accurately. This puts leaders at a disadvantage when proving their worth, and making the case for increased marketing investment.

How can B2B marketing leaders ensure they’re making best use of the resources at their disposal?

Which marketing strategies can they deploy to clearly demonstrate the effectiveness of their spending, and justify their seat at the top table?

Better yet, can leaders innovate to be seen as real drivers of growth at board level by changing their approach? 

Topics for discussion include:

  • How to balance the internal/external team and resources to maximise opportunities.
  • How to get the best usage of channel partners to drive demand generation
  • How an Omnichannel frame and new approaches (ie account based marketing) can help to prove ROI across customer segments
  • How to optimise and refine your approach to target setting and demonstrating ROI
  • Understanding what the board wants, and how to manage and exceed expectations.

We’ll explore these and other related issues at this exclusive half day event, providing a unique opportunity to learn from fellow B2B marketing leaders and consider new solutions to perennial problems.

When is it happening?

Thursday 25 January

8:45 - 14:00

Rosewood London 252 High Holborn, London, WC1V 7EN

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