How to make marketing that performs, and prove it.

How to make marketing that works and prove it: Schedule

08:45 – 09:15
Welcoming at Rosewood London

Drop in for breakfast.

09:15 – 09:30
Introduction

Raffaele Apostoliti, Expandi Group

09:30 – 10:00
How mature is your ABM process?

Joel Harrison, B2B Marketing

A look at the key stages of maturity for B2B firms looking to leverage an account based strategy, with particular focus to proving the effectiveness of ABM to your business.

10:00 – 10:50
Case study - followed by roundtable discussion

Jos Brenkel, Senior Vice President – Head of Global Sales Strategy and Operations at HP Inc

In the B2B world, selling is often a messy and layered process. It’s not a simple case of a buyer and a seller; there are a number of partners and resellers involved in the process, each of which can be as complicated and protracted as the end user to engage with.


It makes sense, therefore, that you put as much effort into your channel relationships as you would with your final customers. However, it can be tough to convince your business to take them seriously!


This case study will demonstrate how, by working with partners on the customer experience that is being delivered both to and through the channel, you can see a dramatic upturn in marketing performance. 

10:50 – 11:10
Break
11:10 - 12:00
Case study followed by roundtable discussion

Ronald Velten, Marketing & Communication Director, IBM Europe

In todays fast changing world even the most successful B2B face can't take anything for granted anymore.  New agile and focused competitors are taking over traditional markets. Decision making units are becoming more diverse and complex. Supporting technologies are changing at rapid speed. And the call for tangible Return on Marketing is bigger than ever.

Traditional marketing techniques and approaches don't yield as they used to do. It is time for B2B marketers to shape up, innovate and take risks.

So how do you reach marketing awesomeness? How do you deliver the required results today, while constructing for tomorrow?

In this presentation IBM will share their point of view and experience on how to successfully reach new clients in a highly complex and competitive world by relentless innovating, improving and measuring impact.

12:00 - 12:30
Q&A panel of all speakers

A sumary of the day and a chance to ask any lingering questions you still have.

12:30 - 14:00
Close and Lunch