B2B Marketing Awards

Shortlist 2016 unpublished

Headline sponsor: Gravity Global

Category 1: Best multichannel campaign

  • Be captivated’ for Leica Geosystems by The Think Tank
  • ‘Digital bank of the future’ for Oracle by MOI Global
  • ‘For today's investor’ for Aviva Investors by Gravity Global
  • ‘TELUS small business challenge’ for TELUS Communications by Agency 59
  • ‘The future of energy taxes: Have your say’ for Inenco by The Marketing Pod
  • ‘The human finance project’ for TD Ameritrade Institutional by gyro
  • ‘The launch of Raspberry Pi 3’ by RS Components    

 

Category 2: Best use of direct mail

  • ‘Holistic surveillance’ for NICE Actimize by OgilvyOne Business
  • ‘It’s in the bag’ for MAN Diesel & Turbo by Klausen + Partners
  • ‘Lloyds Bank SME prospecting programme’ for Lloyds Banking Group by Proximity
  • ‘O2 hologram box – Digital Dave’ for O2 Business by MBA
  • ‘Standard’ for Citroen Contract Motoring by Really B2B
  • ‘The art of Oracle optimisation’ for Fujitsu by DirectionGroup
  • ‘Whodunnit?’ for Microsoft by DirectionGroup

 

Category 3: Best use of live-event marketing

  • ‘Bill Dings and the biggest real estate story of the year’ for Berwin Leighton Paisner by BLP, Sense London, Projection Artworks, Loud City and Serpell-Rand Photography
  • ‘Escape convention’ by OLIVER
  • ‘The Discover Sophos Partner Tour 2015’ for Sophos by Junction Marketing Agency
  • ‘The festival of frontiers’ by Mace Limited    
  • ‘The science of Cybersecurity’ for SecureData by First Base Communications
  • ‘VERYX: The pack expo experience’ for Key Technology by Stein IAS
  • ‘GCHQ - CYBERUK in practice’ for GCHQ by Bray Leino

 

Category 4: Best public relations campaign

  • ‘Brick is back’ for Ibstock by McCann PR & Social
  • ‘Food Porn Awards’ for STM Photography by Refresh PR
  • ‘How Fieldworks conquered Christmas for FootFall’ for FootFall by Fieldworks Marketing
  • ‘Making use of thin air’ for Drayson Technologies by Eulogy
  • ‘Putting returns on the retail agenda’ for Clear Returns by Fieldworks Marketing
  • ‘Up in the AIR with G-Technology’ for G-Technology by Atomic

 

Category 5: Best use of creative

  • ‘#UNLEASHPRINT’ for Canon by Creston Unlimited
  • ‘Funnel! The content marketing strategy game’ by Radix Communications Ltd    
  • ‘Gigamon Bodypainting‘ for Gigamon by Fox Parrack Singapour
  • ‘Go digital. Go Yell.’ for Yell by True
  • ‘Here’s to flexible working campaign’ for Powwownow by Hometown London
  • ‘It’s in the bag’ for MAN Diesel & Turbo by Klausen + Partners
  • ‘Momentum’ for EY by True
  • ‘No more storage adventures’ for Fujitsu by DirectionGroup

 

Category 6: Best use of digital techniques or technologies

  • ‘#MakeTheTeam’ for IBM by OgilvyOne Business
  • ‘Eat, tweet, search, repeat’ for KPMG Small Business Accounting by Passion Digital Ltd.
  • ‘Intuit quickbooks interactive table’ for Intuit by twogether
  • ‘Mace world’ by Mace Limited    
  • ‘O2 hologram box – Digital Dave’ for O2 Business by MBA
  • ‘Race to Dubai’ for Ideal Bathrooms by We Are

 

Category 7: Best use of social media

  • ‘#UNLEASHPRINT’ for Canon by Creston Unlimited
  • ‘Budget 2016 – Advisor voice’ for Standard Life by The Crocodile
  • ‘Connected living 2025’ for Gemalto by Brands2Life
  • ‘CyberSafe social campaign’ for Barclays Bank by Punch Communications
  • ‘EY better questions engine’ for EY by OgilvyOne Business
  • ‘For the geek shall inherit mirth’ for Cisco by Chime
  • ‘Powwownow #FlexibleWorkWin social media campaign’ by Powwownow    

 

Category 8: Best use of content marketing

  • ‘Connected business’ for Gamma by Octopus Group
  • ‘Core HR engaging customers and HR tech enthusiasts’  by Core HR    
  • ‘Digital inside out’ for Fujitsu by Harvard
  • ‘Future-proofing UK manufacturing’ for Barclays Bank by BigDog
  • ‘Indie gamemaker’ for Autodesk by Torpedo
  • ‘TELUS my business tips’ for TELUS Communications by Agency 59
  • ‘The art of magnetic marketing’ for Vodafone by Earnest

 

Category 9: Best website

  • A big digital platform for KPMG small business’ for KPMG Small Business Accounting by Silver Agency
  • ‘CoreHR – smarter HR technology’ by CoreHR    
  • ‘European financial services hub’ for Fujitsu by DirectionGroup
  • ‘Laird: Smart technology. Delivered,’ for  Laird PLC by Gravity Global
  • ‘Mind meets machine’ for Evalueserve by Earnest
  • ‘western-global.com’ for Western Global by Bray Leino

 

Category 10: Best use of customer insight

Sponsored by The Crocodile

  • ‘An audience of one’ for VMware by Momentum ABM
  • ‘Black Friday boom’ for Salmon by Harvard
  • ‘Office 365 for small business - Microsoft goes direct with high-performing digital marketing’ for Microsoft by iProspect
  • ‘Operation culture shift’ for CA Technologies by Pulse
  • ‘Reality of Delo’ for Chevron Delo by VML
  • ‘Transforming Ahlstrom's global teabag business’ for Ahlstrom by Breaking Blue

 

Category 11: Best use of thought leadership

  • ‘Dishing up advice on gluten-free’ for Knorr by William Murray Communications
  • ‘Knowing them, knowing you’ for Fits.me by Limelight
  • ‘Lobbying for change in fender guidelines (PIANC)’ for Trelleborg Marine Systems by Stein IAS
  • ‘Meet the disruptors’ for Oracle Financial Services by Metia
  • ‘No room for doubt’ for Arco by We Are
  • ‘Opportunity in Volatility’ for iShares by Mindshare
  • ‘Rethinking legal thought leadership’ by Berwin Leighton Paisner    
  • ‘The 4G workplace’ for Ricoh by Harvard

 

Category 12: Best limited-budget campaign

  • ‘Amadeus airline IT financial suite’ for Amadeus IT Group SA by DMA Partners
  • ‘Budget 2016 - Adviser voice’ for Standard Life by The Crocodile
  • ‘High impact. Low budget. Express delivery.’ for Fujitsu by Momentum ABM
  • ‘Laser-Targeted Lead Gen’ for Lumenis by The Crocodile
  • ‘Race to Dubai’ for Ideal Bathrooms by We Are
  • ‘Up in the AIR with G-Technology’ for G-Technology by Atomic
  • ‘When you move: Launching a modern property law firm’ for When You Move by Digital Radish

 

Category 13: Most commercially successful campaign

Sponsored by Seraph Science

  • ‘Clear Channel Direct website’ for Clear Channel Direct by Access
  • ‘Always connected’ for Fujitsu by Momentum ABM
  • ‘Connected Business’ for Gamma by Octopus Group
  • ‘It’s in the bag’ for MAN Diesel & Turbo by Klausen + Partners
  • ‘Leading the way’ for EE by Astute
  • ‘Lenovo LEAP’ for Lenovo by Motivforce Marketing & Incentives
  • ‘Making use of thin air’ for Drayson Technologies by Eulogy
  • ‘Visual COBOL’ for Micro Focus by True

 

Category 14: Best integration of sales and marketing 

  • ‘Building business together’ by CSC and Oracle 
  • ‘It's in the bag’ for MAN Diesel & Turbo by Klausen + Partners
  • ‘Legal & General’s ‘State of the nation’s SMEs’ research’ by Legal & General    
  • ‘Marketing cloud challenger programme’ for Salesforce by The Marketing Practice
  • ‘Measurable marketing quality’ for Trelleborg Marine Systems by Stein IAS
  • ‘Operation culture shift’ for CA Technologies by Pulse
  • ‘The domino effect’ for Vodafone by Earnest

 

Category 15: Best channel marketing initiative

  • ‘Be more together’ for Oracle by Momentum ABM
  • ‘Black horse SignIt’ for Black Horse by D8 and Milestone
  • ‘Channel breadth: Partner recruitment and registration management’ for Fujitsu by purechannels
  • ‘Connected business’ for Gamma by Octopus Group
  • ‘Lenovo LEAP’ for Lenovo by Motivforce Marketing & Incentives
  • ‘LV= Business protection launch’ for LV= by Moreish Marketing
  • ‘The human finance project’ for TD Ameritrade by gyro

 

Category 16: Best SME-targeted campaign

  • ‘#AccountsDone’ for Intuit by Brands2Life
  • Connected business’ for Gamma by Octopus Group
  • ‘Food porn awards’ by STM Photography    
  • ‘Go digital. Go Yell.’ for Yell by TRUE
  • ‘Indie gamemaker’ for Autodesk by Torpedo
  • ‘No brainer’ for Schnabl by Really B2B
  • ‘PayPal IMAGINE’ for PayPal by LEWIS Purestone

 

Category 17: Best corporate decision-maker-targeted campaign

  • ‘Gigamon 'Bodypainting'’ for Gigamon by Fox Parrack Singapour
  • ‘Mittelstand demand generation factory’ for Salesforce Germany by The Marketing Practice
  • ‘On the road to digital’ for CSC and Oracle by Babcock & Jenkins
  • ‘Standard’ for Citroen Contract Motoring by Really B2B
  • ‘Supermarket C-Suite – Google takes retailers back to the floor’ for Google for Work by Man Bites Dog
  • ‘Together we win’ for CSC by Brand Impact Group
  • ‘Will It Make The Boat Go Faster? How a campaign using the techniques of top performers led to a stripped back approach that maximised engagement with a senior-level Enterprise audience’ for OpenText by Seraph Science

 

Category 18: Best internal audience campaign

  • ‘Amadeus enabling amazing’ for Amadeus by The Think Tank
  • ‘Celebrating Mace's 25th anniversary’ by Mace Limited    
  • ‘Cisco collab JAM’ for Cisco by Fox Parrack Singapour
  • ‘ITT Cannon 100 Year Anniversary’ by ITT Interconnect Solutions    
  • ‘One Aryzta’ for Aryzta by The Crocodile
  • ‘Putting a smile on the faces of British businesses’ for Make It Cheaper by Rooster Punk

 

Category 19: Best international campaign

  • ‘A model for change’ for Lectra by Stein IAS
  • ‘Be captivated’ for Leica Geosystems by The Think Tank
  • ‘Digital bank of the future’ for Oracle by MOI Global
  • ‘Getting it right’ for Sage HR and Payroll Solutions by MOI Global
  • ‘Lenovo LEAP’ for Lenovo by Motivforce Marketing & Incentives
  • ‘Sage X3 'Work different' campaign’ for Sage by April Six

 

Category 20: Best brand initiative

  • ‘#MakeTheTeam’ for IBM by OgilvyOne Business
  • ‘CFM International Sales Campaign 2015/2016’ for CFM International by Gravity Global
  • ‘Launching KPMG into the small business market’ for KPMG Small Business Accounting by Silver Agency
  • ‘Science can change the world’ for DSM by 1Camera
  • ‘TRW true originals’ for TRW Automotive Aftermarket by LAW Creative
  • ‘UPS united problem solvers’ for UPS by OgilvyOne Business

 

Category 21: Best product launch campaign

Sponsored by Gravity Global

  • ‘AIRBUS: AIRSPACE’ for Airbus by Gravity Global
  • ‘It's in the bag’ for MAN Diesel & Turbo by Klausen + Partners
  • ‘Lloyds Bank: New business current account launch’ by Lloyds Bank    
  • ‘No brainer’ for Schnabl by Really B2B
  • ‘The launch of Raspberry Pi 3’ by RS Components    
  • ‘Time for…. Launching a new kind of property law firm’ for When You Move by Digital Radish
  • ‘Vodafone international enterprise’ for Vodafone by Earnest

 

Category 22: Best lead generation or nurturing campaign 

  • ‘Be better together’ for Sophos by Silver Agency
  • ‘Capgemini business services demand generation programme’ for Capgemini by The Marketing Practice
  • ‘It's in the bag’ for MAN Diesel & Turbo by Klausen + Partners
  • ‘On the road to digital’ for CSC and Oracle by Babcock & Jenkins
  • ‘PayPal IMAGINE’ for PayPal by LEWIS Purestone
  • ‘Standard’ for Citroen Contract Motoring by Really B2B
  • ‘Unleashing the power of data. SME marketing that matters.’ for ScottishPower by RAPP Edinburgh

 

Category 23: Best customer engagement activity

  • ‘High impact. Low budget. Express delivery’ for Fujitsu by Momentum ABM
  • ‘Making digital real’ for Oracle by Momentum ABM
  • ‘Misys connect & the client health index: A ground-breaking model for B2B client engagement at Misys’ by Misys    
  • ‘The human finance project’ for TD Ameritrade Institutional by gyro
  • ‘The new conversation’ for VMware by Momentum ABM
  • ‘Worldpay benefits club – helping small business owner save, sell and succeed’ for Worldpay by Perkbox

 

Category 24: B2B marketer of the year​

  • Andy Cravos, head of marketing – Europe, Genpact 
  • Kelly Caffrey, director, RIA channel acquisition marketing, TD Ameritrade Institutional
  • Richard Carpenter, head of B2B marketing communications, Lloyds Banking Group    

 

Category 25: B2B marketing team of the year

  • Atos UK
  • Cisco EMEAR marcom Team
  • Coming of Age by Arcadis
  • CoreHR
  • i2i Events Group
  • Lloyds Banking Group 
  • O2 Enterprise marketing team
  • SIS (Satellite Information Services) 

 

Category 26: B2B PR agency of the year

  • April Six Proof
  • CIB
  • Harvard
  • Skout
  • Speed Communications
  • William Murray Communications

 

Category 27: B2B marketing communications agency of the year

Sponsored by The Agency Works & BMC

  • Omobono
  • Really B2B: If you were a number... by Really B2B
  • Solving tricky problems by Earnest
  • The first post-modern B2B marketing agency by Stein IAS
  • The power of one by OgilvyOne Business
  • Velocity Partners