When it comes to email campaigns there’s a lot to think about. As a marketer it can become far too easy to get stuck in a routine where the messages you are sending out are not as considered as they could or should be. It’s really important to take a step back and ask yourself what you’re trying to achieve and if, with the resources you have, you are doing this in the most effective way.

This whitepaper outlines five areas for consideration when putting together an email campaign:

• Strategy
• Message
• List
• Delivery
• Review