Search
Close this search box.

Archive

Think Small: Introducing the SUE model | B2B Marketing

If you’re searching for a different approach to segmenting SMEs than firmographics, you may want to try the SUE model.

This model diagnoses the unique factors that drive each purchase – and predicts how rationality levels might rise or fall with each decision. Find out how it works by watching the video below.


Think Small: Introducing the SUE model


Think Small: How to market to small businesses

In this marketing success pack, B2B Marketing and Earnest offer advice, opinion and first-hand experiences of targeting and engaging small businesses owners.


Learn how to target small business owners

Related Articles

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.