If you’re searching for a different approach to segmenting SMEs than firmographics, you may want to try the SUE model.
This model diagnoses the unique factors that drive each purchase – and predicts how rationality levels might rise or fall with each decision. Find out how it works by watching the video below.
Think Small: How to market to small businesses
In this marketing success pack, B2B Marketing and Earnest offer advice, opinion and first-hand experiences of targeting and engaging small businesses owners.