Finding the right channel- working with intermediaries
The art of good business is being a good middleman
Bonus Feature: For one roundtable only, we're happy for you to bring a marketer from one of your channel partners with you as your guest.
Sometimes the world is simple- you’re the seller, and the customer is the buyer.
However, the world isn’t always so simple. Channel partners, intermediaries and other influencers are involved in the process.
These companies are capable of adding huge value to your business, but to do so requires a high level of quality work to ensure that you are aligned, efficient and happy with the partnership.
So, to ask a simple question with a far from simple answer: what makes a great channel partner?
Key topics of discussion:
- Aligning your work
- Providing the right help and resources
- Getting the metrics right