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ABM Census 2022: Key stats and trends exploring the ongoing evolution of account-based marketing

Out of the frying pan and into the fire. We’ve made our way out of a global pandemic and into a looming economic recession, facing political instability at home and war in Ukraine. But what do these seismic shifts mean for ABMers?

We surveyed around 100 client-side marketers, comparing the results of last year’s ABM Census to paint a holistic picture of how ABM has developed.

Download this report now to learn:

  • Why marketers ‘do’ ABM in the first place and if their goals line up with what they’re actually achieving.
  • How ABM investment is changing (or not) in the face of an economic downturn.
  • The common issues with ABM programmes.
  • How mature ABMers are and how this compares to last year’s results.
  • In-house vs. agency – how marketers are getting the ABM skills they need.

Download the ABM Census to see how you measure up against your peers and access a mine of ABM insight!

ABM Census 2022

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