B2B buyer persona template

Buyer personas – representations of your ideal customers – can be an incredibly useful way of helping your sales and marketing teams to understand the specific profile of your key customer segments and their key:

  • Characteristics
  • Behaviours
  • Attitudes
  • Customer needs
  • Value drivers
  • Concerns
  • Motivations

Once you have a clear picture of each persona, creating targeted and compelling messages and content becomes much much easier.

This template will help make the process of creating your buyer personas more straightforward, fast and easy. 

Step by step the template shows you how to build a detailed, relevant persona, including:

  • Persona names
  • Company profile 
  • Person profile 
  • The elevator pitch