The great disruptor: B2B marketers' response to COVID-19
B2B marketers' response to COVID-19
Covid-19 has changed the game. But how are marketers responding to the crisis, and what’s keeping them up at night? Download this 21-page guide to find out.
This report is based on the findings of a 20-question survey put to companies across different geographies and industries.
Participants were asked questions such as the following:
- “What impact do you expect Covid-19 will have on sales revenue from your existing/regular customers?”
- “Are you changing the marketing techniques, channels or messaging that you’re using as a result of the Covid-19 emergency?”
- “At a corporate executive management level, to what extent has marketing been part of the organisation’s strategic response to the crisis?”
If you want to find out the answers, download now.
Joel Harrison, editor-in-chief and co-founder, B2B Marketing
Covid-19 has rewritten the book on disruption. Nothing in living memory has forced as big a change upon as wide a global group in as short a timeframe. In response, we find ourselves needing to rewrite the book on agility.”
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