There’s no room for fuzzy of fluffy when it comes to briefing a research agency or team for a marketing research project.
This template will help you develop a market research brief that will ensure your research partner collects and delivers the right research insight to meet your exact objectives.
In 2020, B2B Marketing reported on the transformation of the CMO role in response to Covid-19 and evolving behavioral trends, forecasting a […]
It’s hard to imagine the world of B2B marketing without martech. It has been one of the primary drivers of transformation in […]
Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. […]
ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to […]
Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration […]
As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead […]
