Martech connection means human connection: The impact of Covid-19 on B2B marketing
Download this guide to help you understand the impact that the Covid-19 pandemic has had on the adoption of martech by B2B marketers.
The popularity and adoption of martech have been growing over the years, and Covid-19 is, perhaps unsurprisingly, serving as a major catalyst. Along the way, of course, there will be a number of challenges to overcome.
Download this report now to discover:
- How Covid-19 has demonstrated the need for martech and digital transformation more than ever.
- The urgency and importance of creative and emphatic content experiences.
- How the online battle for attention has been made more difficult by Covid-19; and why content may change for the better as a result.
- What marketers should do right now.
Joe Hyland, CMO. Greenhill
“As marketers start to gather more data insights through digital engagement, it’s going to influence the way they deliver campaigns and what insights they use to engage, qualify and interpret campaign performance. Going forward, this could become the foundation of great marketing and be something that successful marketers rely on to plan and deliver stand out campaigns."
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