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A practical guide to marketing operations

Download this free guide to gain a practical look at the marketing operations landscape

Marketing is digital. Digital requires martech. Martech needs to be operated. 

It was with this hypothesis in mind that we launched the second annual marketing operations survey, examining the landscape. You won’t be surprised to hear it unearthed a growing appetite.

Maybe you’ve realised your competitors are running marketing operations and feel you should too. Perhaps you’ve spotted an opportunity to gain a competitive advantage while others are resting on their laurels.

Whichever camp you’re in, this is the place for you. In these pages we’ll explore the practicalities of marketing operations what it really entails and how to make a success of it.

Download your free 17-page copy right now to learn:

  • What marketing operations is really like.
  • If it’s right for your team (and how to develop a function if it is) 
  • How to fine-tune your existing marketing ops function based on industry standards 
  • How to hire for a marketing operations role
  • How to get hired in a marketing operations role.
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"‘Method acting’ is a technique adopted by some actors to help them give sincere and emotionally expressive performances by fully inhabiting the role of the character. The logic being that there’s no better way to learn a role than to live and breathe it. This chapter is 'method marketing' – we’re honing in on the lives of the people leading the way in marketing operations."

Ian Bennison, marketing operations director, TMF Group