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Transform into a customer experience champion

Download this free guide to learn how marketing can be a champion of customer experience inside an organisation

Customer experience is a group-wide effort. You can’t set-up and run a CX programme internally on your own. It’ll take support from the very top, collective will and an engaged workforce.

To make this happen, CX needs a champion, conductor, coach, collaborator, salesperson and publicist inside the organisation who’s not afraid to get their hands dirty.

That’s where you come in. A survey by Marketo found 86% of marketing leaders believe they will own the end-to-end customer experience by 2020.

Whether it’s a responsibility you’ve been looking for, or one you’ve been handed, this guide, and our model will show you how.

In this guide, you’ll discover how to:

  • Gain the support of senior stakeholders
  • Expand marketing’s remit to oversee company-wide CX
  • Get closer to customers and their insight
  • Map the customer journey and address pain-points
  • Engage employees at all levels in the organisation
  • Measure the success of your ownership.
Transform into a CX champion

"CX needs a champion, conductor, coach, collaborator, salesperson and publicist inside the organisation who’s not afraid to get their hands dirty. That’s where you come in"