The Great B2B audit
It's tough to know where you're going if you don't know where you are right now.
The B2B marketing landscape is moving fast and it doesn’t look like it’s slowing down.
This makes the CMO’s job very difficult. They must constantly assess the skills required to deliver the marketing strategy and how well the current marketing team can be expected to fulfil those tasks.
Once you’ve identified any gaps, there are a number of ways to fill them – training your current team, hiring new team members, using freelancers or outsourcing the operation to an agency.
Yet the toughest part is how to pick the right solution for each problem – and how to ensure you get it right when you do.
So how do you make sure you have a real understanding of your current capabilities, your requirements, and how to build the bridges between the two?
Further points of discussion:
- How to audit your team and see how they measure up.
- How to keep your audit live to the adaptations you make in marketing activity.
- How your audit can help you manage other challenges, e.g. budgets.