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How to build an integrated B2B growth strategy

Thursday, May 27, 2021 -
10:00am to 11:30am
Zoom virtual session

Demand generation has been eclipsed by the meteoric rise of ABM over the past five years – but despite the hype it remains the dominant go-to-market strategy for most B2B organisations.

But how do marketers optimise their demand generation, make it fit for a new generation of customers, and enable it to co-exist and complement account-based marketing?

What are the obstacles to this two-stream approach, and how do marketers overcome them? That’s what we’ll be discussing in this exclusive roundtable, in association with Integrate.

By attending this roundtable, you’ll learn:

  • How to ensure you have the right data to build a demand generation programme fit for today’s buyers
  • How to maximise the cohesiveness effectiveness of omni-channel demand generation marketing
  • How to optimise personalised buyer experiences to drive better customer engagement
  • How to ensure you have the right go-to-market strategy for your complete customer audience.
  • How ‘intelligent demand’ could help take your demand generation to the next level