How to not ruin your ABM programme
There's no specific things you have to do right with ABM. But there are some things you can get very, very wrong.
ABM is a powerful tool that some organisations have managed to leverage with incredible success and returns, which in turn have truly put marketing at the centre of their business.
However, there is also an array of companies where ABM hasn't stuck and has been postponed or even scrapped and the initial investment has gone to waste.
While effective ABM looks different in every organisation, there are a number of things that typically spell disaster for your plans, and it's important to avoid these booby traps on your way to the treasured prize at the end.
- Don't work on the wrong accounts!
- Build the right relationship with sales!
- Invest in the right tech!
- Make sure you work with the right insights in place
So if you'd like to learn from the mistakes of others, rather than from your own, then join us to discuss what these obstacles are, ways to avoid and overcome them and we can all work together to foster ABM success across B2B.