Ignite 2018 highlights

10 July, 2018

Ignite 2018, the world's biggest growth marketing event.


One incredible day.

In one trailblazing day, B2B Marketing Ignite 2018 brought together the champions of marketing innovation and business growth.

More than 1200 fired-up marketers attended, with the action taking place at the Business design centre in London. 

Take a look at the wrap- up document for highlights from the day as well as the speaker presentations and gallery below. 


What a day. What an event.

Collectively, we shared 67 compelling presentations across eight key industry topics. We welcomed 1200 of you to learn, share and dissect all things B2B Marketing and by god, did we have fun doing it. Take a look at the Ignite 2018 wrap-up document.

What I saw at Ignite 2018 was the very leading edge of B2B marketing thinking - I can’t recommend this event highly enough. 

Tom Perry, CEO, Sherpa Marketing

Ignite 2018 presentations

Transformation stream

Rory Sutherland, Vice chairman, OgilvyOne
Think you understand your B2B buyers? Think again…

Peter Bell, Senior Director, EMEA Marketing
Going beyond email marketing

Antonia Wade, Head of Global Marketing, Thomson Reuters
Feeling is believing - how Thomson Reuters is unlocking the power of emotion to engage customers and buyers 

Mika Yamamoto, chief digital marketing officer, SAP
How are new technologies enabling marketers’ customer-obsession?

Annabel Rake, Partner & Chief Marketing Officer, Deloitte
The future of work and its impact on the marketer

Jill Rowley, Chief Growth Officer, Marketo
How to listen, learn and engage with the modern buyer

Marije Gould, VP of Marketing EMEA, Verint
Defining the Human Age, A Reflection on Customer Experience and Work in 2030 (Presentation not available)

Joel, Harrison, Editor-in-Chief, B2B Marketing, Tom Stein & Marc Keating, SteinIAS
The Rise, Fall and Re-Birth of Marketing Technology

Scott Allen, CMO, Microsoft
Putting digital at the heart of your (modern) marketing

Mark Grist, Poet, Storyteller and Educator
Can being out of your comfort zone make you more creative? (Presentation not available)


Guru Stream

Paul Cash, Founder & Chief Rooster, Rooster Punk
Sorry to break it to you, but B2B marketing is screwed.

Sally Wright, Senior Marketing Director, Tektronix
Staying human in a corporate world (Presentation not available)

Heidi Taylor, Marketing Consultant, Heidi Taylor Consulting
The three fallacies of B2B Marketing

Brian Macreadie, Head of Brand and Campaign Marketing, Berwin Cave Leighton Paisner LLP
Brains, brands and David Beckham’s package – 5 ageless B2B truths to help you win

Bev Burgess 'ABM consultant and author of 'A practitioner's guide to Account Based Marketing'
Designing a blended ABM strategy: which type or types are right for me? (Presentation not available)

Jason Miller, Head of Content and Social Media Marketing, LinkedIn
How LinkedIn Uses LinkedIn for Marketing

Sarah Goodall, Founder, Tribal Impact Ltd
Authentic Marketing: It’s Time To Activate Your Employee Voice

Chair: Shane Redding, ThinkDirect; Richard Fitzmaurice, CMO, TMF Group; Scott Ivell, UK Marketing, Senior Director, Salesforce; Jane Wilkinson,CMO, Euromoney plc; Ruth Connor, Head of Marketing, Earnest
Panel: How do you make it all the way to the top? (Presentation not available)


ABM Stream

Tenessa Lochner, Senior Account-Based Marketing Education and Training Manager, Demandbase
Is your ABM Strategy Ready for Technology?

Robert Norum, ABM consultant and trainer, B2B Marketing
How to steal a march on ABM 

Tom Elgar, Co-founder, Passle
Only one company’s expertise can drive your account based marketing. Yours.

Lisa Skinner,VP, Demand Generation, Localytics
ABM without losing your mind

Raffaele Apostoliti, Expandi
Turbocharge your ABM strategy with Performance Marketing (Presentation not available)

Kirsty Dawe, Really B2B & Gareth Case, NIIT Technologies
Using ABM to change perceptions in tech sector

Julie Wisdom, Creative Strategist and Co-founder, Alias Partner
ABX: Applying account-based principles to the content experience

Matt Laybourn, Head of performance marketing, Direction Group
Achieving strategic ABM at scale



CX Stream

Mark Harrison, Chair, TribeCX
Fuelling Customer Experience: How Shell Puts Customers At the Centre Of Everything They Do

Chris Adlard, Award-winning CX practitioner, Virtusa
How B2B Marketing & Customer Engagement professionals can drive CX business transformation (and boost their career)

Jason Talbot, Managing Director & Partner at The Crocodile Integrated Marketing Ltd
CXy Marketing - The key competitive differentiator in the digital age

Jacob Golding, VP, Somnio
Where Insight and Understanding Intersect: Shaping Customer Experience for Business Value

Cameron Gunn, CX Director, Radley Yeldar
The Ostrich Effect: The science of customer journey mapping: ten behavioural biases that get in the way of improving your customer experience. 

Kevin Sigliano, Professor, IE Business School
Maximize the ROI of your B2B Data Driven Digital Transformation Roadmap

Duncan Trigg, Managing Director, Oliver Media
Tech Neutrality and Transparency: Why taking back control can open up the true potential of digital marketing

Rachel Buckley VP of Customer Experience and James Smith Director, Strategic Account Marketing, Envigo
CX + ABM = value!



 Lucy Steers, Head of Marketing, Hymans Robertson
Brand you


Fernando Polo, CEO, Good Rebels
How digital values, transparency and open salaries could make your company stronger. 


Andy Weir, Founder and Managing Director, Born and Raised
Ordinary is the enemy


Nathalie Burdet, head of marketing and brand strategy at NEX Group
How to rebrand a $2 billion global fintech organisation in less than a year


Kevin Ryan, Marketing Director, LinkedIn
B2B Marketing failing the RorschachTest?


Pauliina Jamsa, Global Senior Online Marketing Manager, Siemens
How to thrive in the constant world of change


Sakina Najmi, Global Marketing Director, Mid-Market, Criteo
The talented team


Paul Collier, Marketing and Inside Sales Director, IFS
Pivoting perfection: How to profit from pragmatism



Engagement stream

Mark Bornstein, Chief Webinerd, On24 
How to use webinars to drive engagement and increase pipeline (Presentation not available)

Rene Power, Founder Vision, B2B Marketing & Training Ltd 
Smile for the camera - Using video to deliver kickass b2b customer service! 

Showpad Louis Jonckheere, CPO and co-founder 
Why the best B2B buyer experience wins! 

Giuseppe Caltabiano, Head of Content Strategy for EMEA & APAC, Contently 
How psychology can improve content marketing 

Tim Williams, CEO, Onalytica
How to Integrate Influencer Marketing into your Marketing Mix 

Chair: Tony Temple, Executive Creative Director, DirectionGroup, a Worldwide Partners agency 
Panelists: Andrew Davidson, Head of Marketing EMEIA, Enterprise Cyber Security, Fujitsu Services Ltd; James Humpoletz, Chief Membership & Communications Officer, Speciality Coffee Association; Darian Sims, B2B Marketing Excellence Director, Canon Europe 
One size fits all – do centralised, global campaigns work in today’s B2B landscape? 

Nick Mason, CEO & Founder, Turtl
The fight against disposable content 

Jo Duncan, Co-founder and Director, Lean Content 
Stop oversharing: How lean marketing will save you time, and delight your customers



James Foulkes, Director & Co-Founder of Kingpin Communications
Getting to know your customers – uncovering the key insights that explain everything

John Warner, Marketing and Content Executive, Click Consult
Stop wasting time! how to automate your monthly analytics reporting

Sylvia Jensen, VP EMEA Marketing, Acquia
Re-discover the heart of your demand gen machine

Glen Westlake, VP Global Alliances, Sidetrade  
Accelerate your B2B Growth with AI and Predictive

Katherine Almond, Head of Insight, Bray Leino
The value of brand purpose

Adam Greener, Head of Strategy, Enigma & Jon Clarke, CEO, Cyance
Beyond Predictive - Actionable insights with context. Why the human touch is critical for marketing success!

Tom Gatten, CEO & Co-founder, Growth Intel
What does Astrology have in common with Telemarketing?

Jessica Mendoza, Senior Marketing & Website Director, The Associated Press
How to create cross-functional teams from the bottom-up


Martech Stream

David van Schaick, CMO & Chief Digital Officer, TMP Jon Moger, Senior Director Marketing, EMEA, Aruba
That extra 1%

Greg Liggett, International Professional Services Lead, Wrike
"Is your marketing team still reacting or already acting?" 

Leonora Valvo, Co-founder and Director, Swoogo
The event tech (r)evolution - what's changed in event tech and how to select, deploy and exploit the available tools.

Gavin Laugenie, digital strategist, Dotmailer
Take the Summer off! - Winning automation's for B2B marketing

Ben Rees, Chief Marketing Officer,Redgate
Building a Martech stack at a small organisation - a real world example of what's worked and what hasn't with recommendations.

Anna Jones, Managing Consultant, BrightCarbon
Visual Storytelling for Better Sales Presentations

Adrian O'Gara, Principal Consultant, OGaraCo
Why your martech fails to deliver and how to drive real returns from your investments