Jamie Cleghorn, Bain & Co: On-demand
B2B elements of value: Creating, communicating and delivering value to customers
Join Jamie Cleghorn, Partner at Bain & Company as he share the work he is doing with leading edge B2B companies on Elements of Value®. Published in Harvard Business Review in 2018, B2B Elements of Value bring clarity to the mystery of a value proposition. It is a simple, intuitive approach to planning, managing and delivering your value prop across the go-to-market value chain – from strategy to customer success.