Leaders Dinner: The CFO Fuse
How do you master one of the most important relationships you have within your organisation - the one with the person in charge of the pursestrings.
What's this all about then?
It's around this time of year when the relationship between the leaders of marketing and finance truly comes into focus, as budgets are finalised for the year ahead.
In the past this relationship has been one dominated by finance - but how do the two work together? How do you translate the metric generated within marketing into something that CFOs understand, respect and can model into their plans alongside other departments? Is there a way to make the CFO a champion of marketing in the boardroom, or will they always work as a counterpoint?
On the other side, what can we learn from our balance-sheet buddies? How does their approach to business and strategy provide us with insights we can take on board in our own work?
Join over 20 other senior marketers in a Chatham House, sales-free discussion on how to build a collaborative relationship to help drive business growth between the marketing and finance teams.