Register your interest now, for our February 23rd Propolis Leaders Roundtable:
'Martech innovation or efficiency – what’s your best approach, as budgets tighten?'
With a looming downturn and growing pressures on budgets, B2B marketing leaders face tough choices around martech spending this year.
But which is the best choice to make right now: Invest in tech innovation, or double-down on value from your existing stack?
For insights and solutions from fellow marketing leaders around this pressing challenge, register your interest now in joining our next Leaders Roundtable, where we'll be exploring:
- How marketing leaders are auditing their tech stacks and processes
- How best to decide which platforms to retain, and which to scrap
- Tech innovation or efficiency – what’s driving this decision-making process
- Building a winning business case for new martech investment
- The role of wider marketing teams in the decision-making process around investment or efficiency
- Communicating the implications of martech strategy across the business
