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Marketing operations training

Learn how to plan, implement, measure what matters, that will ultimately transform your tech stack and the way you do marketing.

​From being a back end operational function, marketing operations is now a dynamic central hub

Not only managing the martech stack, but key in delivering effective and efficient B2B marketing and sales pipeline. With the role combining 3 core functions - people, process and technology, marketing operation Managers are the new superstars!
In this practical virtual workshop, you will learn about the function of modern marketing operations, a typical “day in the life” of a marketing operations leader, the skills required and how to make the maximum positive impact through increasing the effectiveness and efficiency of marketing processes and technology.
Whether you are new to the role or a seasoned marketing professional looking to invest in a new ops team, this session is packed full of the latest case studies and top tips.  You’ll learn how to manage your diverse internal stakeholders and embed a customer centric approach to your operations. 
Find out how marketing operations in a range of businesses is delivering a truly compelling competitive advantage. Not only will you learn from our expert trainer Shane Redding, who as a consultant, has led global strategic change programmes, but you’ll get feedback from past delegates who say they highly value the group discussions around common challenges across from a wide range of B2B industries and roles, with the chance to share experiences outside their own company with peers. 

This course is for you if you tick any of the following boxes

  • You’re responsible for tracking marketing performance but struggling with your technology not connecting
  • Hitting walls with non-joined up thinking across your stakeholder groups
  • Internal processes are adversely affecting customer experience and driving churn
  • You’re looking to audit, add new effective marketing technology solutions, or migrate from old legacy systems and you want to make sure you are making the right decision?

What you will learn

  • Find out if you are making the most of what you’ve got (people, processes and technology) or if there are gaps that need filling in your marketing toolkit.
  • Unlock the power of speaking the same language – understand how to improve communication and collaboration between different key teams – internally from sales, IT, finance to external suppliers.
  • Data: is it good enough? Take away key tips to understand if your marketing data is fit for purpose and practical steps to improve it.
  • The essentials of a modern martech stack, what do you need to drive your business performance from demand gen to customer retention?
  • Are you measuring what matters? Understand where to look for the quick wins to improve campaign success and the analytics that boost operational efficiencies and prove the value of marketing ops

Toolkits and key takeaways

✓ B2B Marketing research: Find out the top marketing operations trends and challenges for B2B marketers
✓ Award winning B2B marketing ops Case studies and ideas on how to optimise your processes
✓ Frameworks for marketing ops and driving internal engagement and creating joined up processes
Above all an enhanced peer to peer learning network – by being part of the B2B marketing community

Target audience 

Anyone with an interest in marketing and sales operations, past attendees have included CEOs, CMOs, marketing operations managers, CRM executives and more! 
ultimately transform your tech stack and the way you do marketing.
You’ll also discover the common pitfalls of marketing operations processes and leave knowing how to avoid making the same mistakes.
Learn from award winning B2B marketing case studies and best practice examples from organisations such as Atos, Deloitte, and TMF group.
This course is interactive and practical workshop to help embed practical outcomes. Delegates are encouraged to bring their real-life challenges to the day, which Shane uses to illustrate different solutions suitable for different business structures and cultures.



Getting certified for the time you dedicate to upskilling yourself and boosting your knowledge! 
All of our courses come with a certification of attendance and can be added to your LinkedIn profile and CV. 


"a fantastically useful session - lots of thought provoking content and practical thinking to implement"

Marketing manager - Barnett Waddingham

"Learnt some really useful takeaways and ideas that can be applied in real life scenarios"

Global marketing manager - clear channel 

Related Content 

Are you ready for marketing operations?

What your rivals already know about marketing operations

Related Courses 

Marketing Automation 

Data Marketing Essentials 


Upcoming dates

  1. Wednesday, September 29, 2021 -
    2:00pm to 5:00pm
  2. Thursday, September 30, 2021 -
    2:00pm to 5:00pm

Trainer Biography

Shane Redding
Think Direct

Shane is an independent consultant with over 30 years' international B2B direct & digital marketing experience. Shane provides strategic consultancy and practical training to both end users and DM suppliers; clients include Lexis Nexis, ITV plc, Telefonica, Sika Services AG and the IDM. Specialising in data, databases and analysis, Shane enjoys helping large and small businesses use integrated marketing to significantly improve the bottom line. Increasingly, Shane’s time is spent on advising large business transformation projects such as MA and customer experience.

In addition to her consultancy business, Shane also holds a number of non-executive directorships and board advisory roles including Livingstone Partners, SharkGate, and Consumer Intelligence.

Shane has an honorary fellowship at the Institute of Direct Marketing and was awarded Educator of the Year in 2015. She also lectures worldwide on topics including CRM, lead generation, and B2B analysis; as well as international marketing. She is the past chair of the IDM's B2B council, industry roles have included vice chair of FEDMA, UK DMA board director, and sales and marketing director of Mardev (a Reed Elsevier company).