Awards 2015 case study: B2B marketing campaign/strategy of the year – Ingeus

How Earnest and Ingeus created a positioning strategy and campaign that delivered huge brand awareness gains in a crowded recruitment market

Overview

Earnest and Ingeus created a strategy and campaign that delivered huge awareness gains in a crowded recruitment market - from 6.3 million ad impressions, to a 35 per cent increase in LinkedIn followers.

The main objectives were to redefine Ingeus' B2B strategy and propositions for 2014, raise awareness of the brand and help it stand out from the competition.

To accomplish this, it delivered a high-impact direct mail campaign, along with a progressive landing page with downloadable content.

Results included 6.3 million impressions through campaign advertising and a 35 per cent increase in LinkedIn followers.

 

 

"The Earnest team helped us refine our complex proposition and provided compelling creative that worked really well across the chosen media mix"

Ken Ebenezer, marketing manager, Ingeus

A look inside

Category name: B2B marketing campaign/strategy of the year

Programme name: Ready Talent

Client: Ingeus

Agency: Earnest