Awards 2015 case study: Best existing customer programme – Idea Bank
How Idea Bank took on the big players and launched a mobile app that meets the needs of its cash transaction-based customers perfectly - by bringing cashpoints straight to their door
'Idea Bank’s Mobile CDM fleet' campaign was designed to engage existing customers and increase brand awareness. The mobile cash deposit machine (CDM) service was the solution.
The Polish bank turned a fleet of cars into mobile CDMs so its SME customers could summon them to their offices rather than taking a trip to a bank.
"Those who personally deliver their income to the bank or a stationary CDM waste both their time and money. We are the first bank to bring cash machines directly to our clients"
Dominik Fajbusiewicz, Idea Bank board member
A look inside
Category name: Best existing customer programme
Programme name: Idea Bank’s mobile CDM fleet
Client: Idea Bank