Awards 2015 case study: Best website – Arjowiggins Graphic

An eco-calculator, paper finder and online sample ordering system helped this website increase traffic by 763 per cent in its first 3 months and uplift conversions by 348 per cent


Eco-friendly paper manufacturer Arjowiggins worked with agency Our name is Mud to create a UK specific website to showcase its range and quality of paper.

Targeting printers, designers and corporate end users, ‘’ showcases the company’s offering in a visual and descriptive way. The mobile friendly website switches seamlessly between sections – making it easy to use on the go or at a desktop.

The website includes an eco-calculator, paper finder and ecommerce style sample ordering system.

The new website has seen unprecedented success. In the first two months of its launch it saw more visits than the previous 12 months. Traffic increased by 763 per cent during the first three months of it going live (compared to 2014) and there was a 348 per cent uplift in enquiries. 

"Not only do Arjowiggins Graphic, UK now have one of the leading websites in our field, we also have the results to back this project up; to date, we have had nearly seven times more traffic than the same period last year, on top of this, engagement from the site has increased 160 per cent"

Will Green, digital marketing manager, Arjowiggins

A look inside

Category name: Best website

Programme name: ‘Recycled papers’

Agency: Our name is Mud

Client: Arjowiggins