Awards 2015 case study: Best website – Brand Learning
Consultancy, Brand Learning, needed a fresh new website that would deliver serious business growth. The award winning new website smashed targets, delivering more leads in the first 6 months than the whole of the previous year.
- Make immediately clear what it does and why work with the company.
- Make it easy to find what they’re looking for.
- Prompt them to get in touch (strong call to action at all touchpoints).
- Work across devices.
- Reflect the brand: fresh, expert and engaging.
It was a big project, drawing from people across the business, but it knew it was a growth opportunity. The results of the project showed:
Leap in leads
In the first six months it has already exceeded employee and client leads for the whole of last year.
New monthly average of 4578 visits, 70 per cent of whom are new.
Easy to find
An increase of 38 per cent from organic search.
Sign-ups to bulletin emails are up by 539 per cent.
“Our new website is a superb reflection of what Brand Learning offers to our multinational clients and to our employees globally"
Mhairi McEwan, group CEO and co-founder, Brand Learning
A look inside
Category name: Best website
Programme name: Revitalising our website for growth
Client: Brand Learning