Awards 2015 case study: Best website – Gecko and Made Together

Learn how marketing services agency, Gecko, created a truly personalised website user experience that delivered a 400 per cent increase in web leads generated

Overview

Marketing services company, Gecko, wanted a website that would demonstrate to users the beneifts of the marketing personalisation exertise they offer. The result is a website that delivers outstanding conversion rates.

The new site can present either a static full service offering or, alternatively, visitors can supply a few details and the site will reconfigure to deliver only content relevant to the user.

Gecko wanted to communicate its wide ranging service offering in a simple, easy to understand way and deliver a true representation of its philosophy and personality.

As a result, it experienced a 60 per cent increase in engagement with the site and a 400 per cent increase in leads.

“We’ve seen personalisation make a fundamental impact across customer acquisition, reactivation and growth. It’s all about increasing the relevance of the message you present to your customers"

Anthony Bagshaw, MD, Gecko 

A look inside

Category name: Best website

Programme name: Gecko makes it personal

Agency: Gecko and Made Together

Client: Gecko