Awards 2015 case study: Marketer of the year – Catherine Howard for Atos
Catherine Howard's immediate challenges were to establish the value of marketing to Atos and build a professional marketing team
Howard developed a business-led marketing strategy, presented this to the board and secured an increased budget to implement it. Since the plan’s implementation, the team is now delivering a phenomenal return on that investment, able to demonstrate measurable contribution to Atos' business growth and receives consistent praise from stakeholders.
“Cat Howard is a marketing leader who enthuses positivity and encouragement for individuals and the team, driving forward and making a real difference to the company brand and strategy"
Stacey Shurlin, marketing team member, Atos
A look inside
Category name: B2B marketer of the year
Name: Catherine Howard, head of UK&I marketing