Awards 2015 case study: Marketer of the year – Catherine Howard for Atos

Catherine Howard's immediate challenges were to establish the value of marketing to Atos and build a professional marketing team

Overview

Catherine Howard has transformed the perception of marketing within Atos from being 'reactive, not visible and having little budget' to a 'proactive, approachable and professional' team within a 12-month period.

Howard developed a business-led marketing strategy, presented this to the board and secured an increased budget to implement it. Since the plan’s implementation, the team is now delivering a phenomenal return on that investment, able to demonstrate measurable contribution to Atos' business growth and receives consistent praise from stakeholders.

“Cat Howard is a marketing leader who enthuses positivity and encouragement for individuals and the team, driving forward and making a real difference to the company brand and strategy"

Stacey Shurlin, marketing team member, Atos

A look inside

Category name: B2B marketer of the year

Name: Catherine Howard, head of UK&I marketing

Company: Atos