Awards 2015 case study: Marketer of the year – Menisha Naran for O2 Business
Menisha Naran was tasked with repositioning O2 Business as more than a mobile provider. She was the driving force behind the positioning of O2 Business as a credible digital services provider
Naran successfully managed O2 Business’ launch of its digital services in under 12 months. The campaign over-delivered against highly ambitious sales targets and was eight per cent over target for digital services, helping make O2 Business Microsoft's and McAfee’s biggest partners.
"The hard work Menisha puts in, going 10 out of 10 for our customers, has created tangible results in customer perception and business performance"
Ben Dowd, business director, O2 Business
A look inside
Category name: B2B marketer of the year
Name: Menisha Naran, head of SMB programmes and planning
Company: O2 Business, a Telefonica UK company