Awards 2015 case study: Marketer of the year – Menisha Naran for O2 Business

Menisha Naran was tasked with repositioning O2 Business as more than a mobile provider. She was the driving force behind the positioning of O2 Business as a credible digital services provider 


Menisha Naran joined O2 Business in October 2013 as programme marketing manager and is now head of SMB marketing programmes and planning.

Naran successfully managed O2 Business’ launch of its digital services in under 12 months. The campaign over-delivered against highly ambitious sales targets and was eight per cent over target for digital services, helping make O2 Business Microsoft's and McAfee’s biggest partners. 

"The hard work Menisha puts in, going 10 out of 10 for our customers, has created tangible results in customer perception and business performance" 

Ben Dowd, business director, O2 Business 

A look inside

Category name: B2B marketer of the year

Name: Menisha Naran, head of SMB programmes and planning 

Company: O2 Business, a Telefonica UK company