Awards 2015 case study: PR agency of the year – 3 Monkeys Communications
Three Monkeys' unique approach focuses on brand storytelling and psychographic audience insight to challenge what's possible in PR for B2B
The company chooses to focus on psychographic, rather than demographic, audience information to gain maximum cut-through. Meanwhile, it stretches traditional B2B storytelling into more mainstream media and social channels. As a result, 3 Monkeys Communications has average client retention four years.
At the same time, the PR agency invests in staff training and incentives. Ninety-seven per cent of its employees recommend the company as a place to work, and 100 per cent said their job provides them with the opportunity to do challenging and interesting work with great brands.
“3 Monkeys demonstrates creative thinking and a fresh approach to key trends. They delivered a low budget campaign that keeps on giving - we’re now in its third quarter and we keep finding extending its lifespan. It’s part of a truly global, integrated programme with a pipeline influence of over a million”
Amber Coster, international marketing director, AppDynamics
A look inside
Category name: PR agency of the year
PR agency: 3 Monkeys Communications