Awards 2015 case study: PR agency of the year – 3 Monkeys Communications

Three Monkeys' unique approach focuses on brand storytelling and psychographic audience insight to challenge what's possible in PR for B2B


In 2014 3 Monkeys Communications enjoyed its most successful year to date. The 12-year-old business won top brands including Standard Life, Samsung and BT.

The company chooses to focus on psychographic, rather than demographic, audience information to gain maximum cut-through. Meanwhile, it stretches traditional B2B storytelling into more mainstream media and social channels. As a result, 3 Monkeys Communications has average client retention four years.

At the same time, the PR agency invests in staff training and incentives. Ninety-seven per cent of its employees recommend the company as a place to work, and 100 per cent said their job provides them with the opportunity to do challenging and interesting work with great brands.

“3 Monkeys demonstrates creative thinking and a fresh approach to key trends. They delivered a low budget campaign that keeps on giving - we’re now in its third quarter and we keep finding extending its lifespan. It’s part of a truly global, integrated programme with a pipeline influence of over a million”

Amber Coster, international marketing director, AppDynamics

A look inside

Category name: PR agency of the year

PR agency: 3 Monkeys Communications