Awards 2015 case study: PR agency of the year – The Right Agency

Find out how The Right Agency are using straight talking media relations and creative ROI-focused campaigns to drive a client retention rate of 92 per cent


Unable to secure bank lending five years ago, the Right Agency founders injected £2500 of personal funds into the launch. Five years later the £5000 investment has be multiplied into an impressive turnover of £355,000.

The PR agency aims to understand the business buying process and link PR to organisational objectives. The company strives for straight-talking media relations, high quality technical writing and creative PR campaigns that demonstrate clear ROI.

The Right Agency's campaigns have been nationally and regionally recognised, securing four Gold awards and one Silver Award from the Chartered Institute of Public Relations in the last four years.

Consequently, the Right Agency has a retention rate of 92 per cent, and long-term relationships with brands spanning the company’s existence.

“Through The Right Agency’s strong relationships with trade journalists, they ensured a great attendance of target media at the launch event and subsequent coverage in trade magazines was extensive.”

Clare Ward, marketing executive, Methven UK

A look inside

Category name: PR agency of the year

PR agency: The Right Agency