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B2B Marketing Autumn 2019

All the essential reading from the B2B marketing space, neatly collected into one handy download

Overview

The Autumn 2019 issue of B2B Marketing takes a look at the relationships with tech vendors, with key advice on how to stay on the forefront of your vendor’s mind. We also look at how to use martech to drive more effective performance, the top 30 B2B marketers under 30 years old and how to maximise your webinar engagement.

  • Utilising martech to fuel success:  Ahead of our second annual Get Stacked B2B marketing technology conference in March, we asked three marketing leaders how they’ve used martech to drive more effective performance.
  • Building a relationship with your vendor: You won't be successful with martech without support from your vendor. Molly Raycroft finds out why this goes far beyond the service level agreement, and what clients can do to ensure they receive the backup they needed.
  • Making a splash into the market: Mark Simpson is the CEO behind Acoustic- the new name for the recently independent IBM Marketing Cloud. Paul Snell speaks to Mark about the divestment rebrand and staking its place in the crowded martech marketplace.
  • How to influence customers using behavioural science: Dr Helena Rubenstein, head of behavioural science at Innovia Technology and lecturer in psychology at the University of Cambridge, has spent her career finding answers to the age-old question, ‘how do I get my customers to buy from me?’ Mary-Anne Baldwin reveals her thoughts.
  • Sprucing up existing content to drive conversions: Sometimes small tweaks to a website can lead to hugely powerful results. We asked marketers to share some examples of quick changes they’ve made that are easy to replicate.
  • The top 30 under 30: From sharp strategists to nifty networkers, Molly Raycroft reveals the top 30 B2B marketers under 30.
  • The benchmarking criteria for highly successful B2B agencies: What does success look like for B2B marketing agency leaders today? We surveyed agency chiefs to understand how they are facing new challenges and what will make them successful in the future. Joel Harrison reports.
  • How to maximise your webinar engagement: before, during and after: Leading companies are rapidly transforming the humble webinar into the powerhouse marketing channel, driving engagement at all levels of the sales funnel. Paul Snell explains how to unlock their latent capability.

"If businesses are run by people, for people, then understanding people should be a necessity"

A look inside

  • B2B Marketing Magazine Autumn 2019 Cover
  • Web Contents Autumn 2019

This issue contains:

  • Thought-provoking features
  • Blueprints for success
  • Best practice advice
  • Opinion from industry experts
  • Interviews