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The B2B Marketing career acceleration guide

Proven strategies to give you the edge


The B2B marketing career path may seem well-trodden, but achieving success in this industry isn't necessarily as straightforward as it first appears. So what is it that the most successful marketers are actually doing to reach the top?

This is what we set out to uncover in this new research project, produced in association with Circle Research. We surveyed over 200 B2B marketers with a range of experience and backgrounds in order to find out what sets the high-flyers apart from the rest, and the areas every marketer can work on in order to succeed.

In this report, you'll learn:

  • How long it will take you to reach the top
  • Which skills matter most as you move up the career ladder
  • The role of professional qualifications and training in career progression
  • How many hours you'll need to put in to succeed
  • How important it is to promote your professional and personal brand. 

Download this report to access:

  • Unprecedented, reliable research into B2B marketing careers
  • Your own B2B marketing skills map
  • A tailored career acceleration guide, depending on your level of experience
  • A step-by-step guide to career planning. 

This report was produced in partnership with Circle Research, the B2B market research specialist.

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"The most successful marketers treat themselves as a brand and their career as a campaign"

A look inside

  • B2b marketing career acceleration guide cover


Introduction: The story behind your CV

1 – Key stats

2 – The B2B marketing career path

3 – Eight steps you can take to get ahead

4 – Your career acceleration plan


The secrets of professional success: Andrew Dalglish, Circle Research